Stories Unfinished

Boehringer Ingelheim

THE ASK

Create an unbranded, prelaunch concept that highlights the under-treatment of PF-ILD/IPF (progressive fibrosing interstitial lung disease/idiopathic pulmonary fibrosis) and hints at a forthcoming therapy that addresses this unmet need.

THE CONCEPT

Breath is the very essence of our being. A single breath holds our voice, our virtue, and our vitality. As oxygen fills our lungs, so do the memories and dreams that fill our hearts. We are committed to finding a treatment for PF-ILD and IPF, so that no story will ever go unfinished.

Art Director: Monika Izing.