Legends

Medical Advertising Hall of Fame

THE ASK

Create a campaign that asks the target audience to nominate prospective legends of the industry into the the Medical Advertising Hall of Fame.

THE CONCEPT

Impress upon the audience the gravitas of the honor and their part in finding the legend worthy of that honor. The Arthurian legend of Excalibur is well-known and succinctly communicates this in a way that is nostalgic and approachable. The concept also has a certain terroir, or sense of place, rooted in lore and time, from which 360, derivative content can be made.

Art Director: Patrick Meehan.